"It is dangerous take, "says Jakob Nielsen in his latest work in the field," the students are skilled technologists. "They are, without doubt, Aboriginal infants in large and endless digital land where the sun never sets (the latter is mine) , technology is natural to them but, however, escape of any difficulties they report no immediate reward or satisfaction, dislike the complicated interfaces, and often leave web sites often ignore the information they wanted.
These results do not differ much from those which, in turn, publish the University of London at the behest of the British Libray, Google Generation , in which already warned us of the myth of the digital competition of young native. Since then ensured, respondents use search engines more than any other commercial information resource, are forcing the translation, "buscadorcéntricos" something that they are driven to commit errors of selection, because they just have grounds of discrimination on the reliability of sources questioning and just using the web differently than natural language.
Nielsen's study, entitled Colleges students on the web, resulting in the increasing certainty: that young people can pre-university and university students, and ensure the author of Convergence Culture , build part of its contemporary culture through copying, emulation, re-writing content from original raw material that becomes digitally. But the paradox is that even if this were true, most dislike pages with audio active and moving. Contrary to what might appear, the survey, conducted in four different countries between forty-three young persons aged 18 and 24, prefer clean sites, well composed and legible.
It is often assumed, unthinkingly, that social networks, Facebook in particular, is the way young people used to knit and develop their social relations. This is true, but only to a point: social networks are largely perceived as places of treatment and private discussion, not as places to accommodate the corporate marketing and subliminal advertising. Are, paradoxically, public network serving the building and custodial relationships, no community or corporate.
The debate is height and it demonstrates one of the most visited articles on the net in recent times: " The digital natives' debate: a critical review of the Evidence ": "In sum, the authors synthesized after providing the data from several studies made on the ground, "the evidence from research suggests that a proportion of young people are highly addicted to technology and rely on them to collect information and other communication activities. However, it is also clear that a significant proportion of young people who have no access or levels of technological competence predicted by proponents of the theory of digital natives. Such a generalization about an entire generation of young people focuses only on technologically adept students. This being so, there is a danger that those less interested and less able than neglected and that the potential impact of socioeconomic and cultural factors being overlooked. " In short, no empirical evidence enough to say just yet that the predominant learning style among young people (let alone adults) take place through the mediation exclusive digital media, however, there does contrary empirical evidence that an excess of digital overload, in this case, yes, youth and adults alike, can generate negative effects for the persecuted.
"Teenagers are poor readers and prefer sites that offer a substantial amount of content iconic release them from the task of reading, "says Nielsen. "College students are regular readers capable of dealing with more complex writing. That does not mean, however, like to read long texts. As happens to other competent adults, such as might occur with the professional business world, students prefer websites that are easy to see and not intimidate them with a wall of gray text. "
